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Viral Gooey Cinnamon Rolls with Heavy Cream Soak

A single, fluffy cinnamon roll generously topped with white icing, sitting on a white plate near a sunlit window.

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Make the softest, most decadent cinnamon rolls ever using a simple heavy cream soak. This easy hack transforms canned rolls into bakery-style perfection for your weekend brunch.

Ingredients

Scale
  • 1 can (13.2 oz) refrigerated cinnamon rolls (8 rolls total)
  • 120 ml heavy whipping cream
  • 56 g unsalted butter, melted
  • 30 g dark brown sugar, packed
  • 1 teaspoon ground cinnamon (optional, for extra flavor)
  • Cream cheese frosting packet (included with rolls)

Instructions

  1. Preheat your oven to 375°F (190°C). Lightly grease a 9×9 inch baking dish.
  2. Separate the refrigerated cinnamon rolls and place them in the prepared baking dish.
  3. In a small bowl, whisk together the heavy whipping cream, melted butter, and dark brown sugar until the sugar begins to dissolve. If using, mix in the extra cinnamon.
  4. Pour the heavy cream mixture evenly over the cinnamon rolls in the pan. Try to coat the sides of the rolls as much as possible.
  5. Bake for 20 to 25 minutes, or until the rolls are golden brown and the cream mixture is bubbly and slightly thickened.
  6. Remove the pan from the oven. Immediately spread the included cream cheese frosting over the warm rolls.
  7. Let the rolls cool for 5 to 10 minutes before serving. The cream and frosting will create an extra moist and gooey texture.

Notes

  • For an even richer flavor, you can substitute the included icing with a homemade cream cheese frosting recipe.
  • If you prefer overnight cinnamon rolls, assemble the rolls and pour the cream mixture over them, cover, and refrigerate for up to 12 hours before baking as directed.
  • This method works best with large, fluffy rolls, such as Pillsbury Grands.

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